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Ford Falcon


The Falcon, spanning years 1960 through 1970 and dubbed “the small car with the big car feel”, was an overnight success. The 97,000 cars in the first production run were snatched up by dealers in their first 24 hours on sale. After years of building huge, gas-guzzling, lavishly be-finned cars, American companies entered the small-car market because European carmakers like Volkswagon, Fiat and Renault were selling their little cars to American buyers by the thousands. Mostly, people liked these smaller cars because they were inexpensive.

The Falcon, though more expensive than the priciest import, was still much less expensive than any other American car. Being more fuel efficient, 90-horsepower, 30 miles-per-gallon, it also saved the driver on gas. The Ford Falcon was available in a variety of styles during its span; two and four-door sedans, station wagons, two-door hardtops, convertibles, a sedan delivery and the Ranchero pickup. The Falcon name for years was also used on passenger versions of the Ford Econoline van.

Mustang. A new body was designed for the Mustang, but very much using as much of the successful Falcon platform’s parts bin as possible.